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Cold calling is the ultimate tool to help you build trust, demonstrate competence, and increase the desire for your product or service.

We'll show you how to:

  • Motivate yourself & deal with rejection
  • What to do in the first 30 seconds of your sales call
  • Qualifying leads
  • How to deal with objections
  • The metrics you need to know so your campaign is a success

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Very few people like calling strangers that they don’t know out of the blue especially when the goal is to get something from them.

We’re reciprocal creatures we feel like we need to create a sense of obligation before we can ask for something, it’s natural.

In addition, you don’t want to look like a fool and you don’t want a horrible confrontational engagement on the phone that drains your motivation for the rest of the day.

If you start off with that mentality then you’re doomed. The telephone is an amazing tool that allows you to reach so many more people than ever before and make more efficient use of your time. It also strips away a lot of the intangible biases that people have if you’re short or you don’t look a certain way - on the phone it doesn’t matter. That’s a huge advantage, and unlike with email you can build that human connection and deal with objections in real time.

The purpose of this guide is to help you get over your fear by breaking down what a cold call is, that it’s not this terrifying thing that can’t be deciphered. You’ll soon see all good cold calls have certain beats we’ll go over and that with enough preparation and a little confidence it’ll become like second nature to you.

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