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Don't get caught out by customer objections.

Plan and prepare your responses to your common sales objections like:

  • It's too expensive
  • We already use competitor X
  • Just send me more information
  • I don't see the potential ROI
  • I'm not interested

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Objection handling is simply dealing with any concerns a prospect might have about the product or service you’re selling. These concerns get in the way of you closing the deal. They tend to revolve around price, product fit, need, competitors or they just don’t want to talk to you.

Your response should alleviate these concerns and move the deal forward, that’s all objection handling is.

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